![]() ![]() This is where you’d talk about your client’s specific solution, and you explain why it’s better and has more benefits than any other solution out there. This section provides a general explanation of how to fix the problem. The more problems you present, the more likely your reader is to want to find a solution. This is where you’d go into additional problems your reader may not be aware of. Next, you want to show your reader proof that the problem exists, and that if left unchecked, that problem will cause other pain points or complications. Most white papers open with an introduction of the problem your reader is facing. To give you a feel for whether writing white papers is a career you might want to check out, here’s an overview of the six main components that make up each project. The next goal is to introduce one of your client’s products or services as the best choice for that solution. If you choose to focus on white papers as your writing specialty, your objective will be to get prospects thinking about the problem and the solution featured in your white paper. Writing a white paper every other week for a year, and still counting four weeks of vacation, still puts you over six figures-at $120,000 to be exact.Īs you can see, it can be very profitable … 6 Steps to Writing a White Paper That Works ![]() In a year’s time, and even with four weeks of vacation thrown in … you could be making $240,000!īut, for the sake of argument, let’s assume you spend at least every other week working on your self-marketing plan and connecting with clients to line up those projects. Assume that after a year, it takes you a week to write a white paper and you charge $5,000 per job. This is why white papers can become extremely lucrative as a specialty. I even know a handful of white paper writers who charge as much as $6,500. Get a little more experience under your belt-let’s say about a year-and you can bump it up again to $5,000. By the time you take on your fourth project, you could bump your asking price up to $4,000 per white paper. Let’s say you get three successful white papers under your belt. Once you build up a list of satisfied clients, that number only goes up. I’ll give it to you straight: The starting fee for a white paper is about $2,500. But it’s the money you can make in this industry that makes white paper writing a viable long-term career … How to Build a Lucrative Business Writing White Papers So, it’s an ideal opportunity if you like medium-size writing projects that wrap up in a short time. ![]() On average, white paper projects take anywhere from 30 to 50 hours to write, depending on how complicated the project is and how much research you need to do. White papers typically run between five and 10 pages long. Establish leadership in specific fields.Generate awareness about products and services.And they do so with zero hype.Ĭompanies that publish white papers use them in a variety of marketing approaches. But beyond simply informing, white papers are designed to help key decision-makers and influencers reach a decision about implementing a particular solution. And, it’s a marketing tool used exclusively in the Business-to-Business (B2B) marketplace.ī2B companies use white papers to introduce new products and systems, such as technology innovations. It identifies a problem and then offers a solution. ![]() If you’re not familiar with them, a white paper is a document that both educates and persuades. You’re about to see why it’s a writing specialty that’s extremely profitable, fulfilling, and even fun … The “Edu-Marketing” Opportunity that Pays in Spades In this article, I want to talk about a specific service-based niche opportunity: Writing white papers. That route includes becoming an expert at a specific type of writing service, rather than a specific niche. That value is tremendous, because it makes you a specialist who commands higher fees than the average writer.īut there’s another way to become a specialist who earns a sizeable income. Here at Barefoot Writer Magazine, we often talk about the value of choosing a marketplace or industry to focus your writing projects on-a niche, if you will. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |